Monday, October 1, 2007

The Roadster with an Attitude: Dodge Demon Concept


The 77th International Motor Show shall be featuring the Dodge Demon Concept as a vehicle with perfect balance of classic sports car proportion and simplicity blended with modern design and performance.

The Dodge model is acclaimed as a feasible dream car, as Jae Chung, Dodge Demon Principal Exterior Designer, Chrysler Group, said, "While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car."

"The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes," he added.

Along with premium quality auto parts like Dodge air filters under the hood, Dodge has given the Demon a highlight on its bodyside. Front wheels came up to be the attraction, leading the line towards the angular color-keyed vent on the rear fender. The same pattern can be seen at the vehicle's compound rear fender surface that curves up and over the rear wheel moving into a broad diagonal plane and towards the taillamp. The design gives the Dodge its distinct muscular look.

At the rear, the body is subsequently divided into three planes: two chamfered outboard planes and tapering trapezoidal taillamps. Meanwhile, the front is locked with signature Dodge crosshair grille with aggressive trapezoidal opening. The front even has the sharp-looking image articulated by the grille, headlamps and smooth curves.

The Dodge Demon features 19-inch brushed aluminum wheels that play on the dramatic curves planes and pushed to the corners of the body for the open-spoke design.

Considering the comfort of the interior, Dan Zimmermann, Dodge Demon Principal Interior Designer, said, "In the manner of timeless British sports cars, the interior of the Dodge Demon is purposely functional, not frivolous... Everything relating to the driving experience is emphasized, while that which is not is made visually secondary."

Zimmermann also said, "The well laid out instrument panel, for example, is familiar, yet modern. Everything you really need - the gauges, circular AC outlets, radio - is encapsulated in a cross-car brushed aluminum bezel that also accentuates the width of the cabin. Secondary controls and features, such as the HVAC knobs and the passenger-side glove box, are located below this bezel."

"Each of these features is set flush, or nearly flush, with the bezel surface so as to establish a 'clear zone' for the driver's shift arm in all seating positions, with nothing in the way of the driving experience," he continued.

All being said, the Dodge Demon has the complexity and distinct interior design that all comes proportionate to one another. Even the doors was sophisticatedly design with durable, vertical grab handles attached to a silver bezel that houses the chrome door remote handle. Those doors are well trimmed in the lower portion with a stylish brushed aluminum bezel encapsulating large circular speaker grille.

With regards to technical specifications, the Dodge Demon is equipped with 2.4 L petrol World Engine that produces maximum power of 172 hp SAE (128 kW) @ 6000 rpm and maximum torque of 165 lb.-ft. (224 Nm) @ rpm. The Demon measures 156.5 inches (3974 mm) in length, 68.3 inches (1736 mm) in width and 51.8 inches (1315 mm) in height.

Though the pricing of the Demon hasn't been released yet, Dodge has proclaimed that it will be an affordable sports car. There is no doubt that the Demon will capture the eyes of the many in the International Motor Show in Geneva next month.

About the Author

Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.

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